Technical / White Paper
Top Trends for Online Reputation and CX Management in 2020
More than ever, a brand’s reputation determines its success in today’s Feedback Economy.
In this eBook, we’ll explore the five key trends we believe will have the biggest impact on your business in 2020:
- AI and IoT will enable extremely granular, accurate one-to-one marketing strategies and personalization.
- Messaging will beat out other channels for customer engagement.
- As the volume of no-click Google searches rises, businesses will need to invest more heavily in Google property optimizations.
- The long tail of review sites will shorten substantially as Google continues to dominate the landscape.
- Data in the wild will be tamed.
